Web Survey Bibliography
Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and Turkey, we see that while mobile Internet is gaining traction, the most innovative devices are overdispersed in the population and are mainly used in specific social groups.
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Web survey bibliography - ESOMAR Online Research 2010 (4)
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.